Search Marketing Specialist

World Travel Holdings (WTH) is seeking a Search Marketing Specialist to work remotely. As a Search Marketing Specialist, you will join the existing digital team and report to the Search Marketing Manager. This role with assist in managing several Search Engine Marketing campaigns for WTH owned brands. You will also collaborate to integrate Search Engine Marketing with other marketing channels and capabilities.

About World Travel Holdings
World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, and resort vacations, WTH has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including most U.S. airlines, leading hotel brands and prominent corporations. WTH also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.

• Manage the tactical components within integrated Search Engine Marketing (SEM) campaigns.
• Analyze large volumes of data to identify and interpret performance trends and translate those trends into program optimizations.
• Proactively identify new opportunities within existing SEM programs, including keyword research, creative testing, audience targeting and bid strategies.
• Work closely with vendors, including Google and Microsoft, to assist with the strategy and reporting to multiple WTH brands.
• Daily oversight of program KPIs, performance reporting, and budget pacing.
• Collaborate with brand managers and internal stakeholders to ensure SEM program goals are met and areas of focus are strategically aligned.

• Bachelor’s degree with 3+ years of digital marketing experience within SEM.
• Advanced skills within Google Ads, Bing Ads, DoubleClick (SA360) and Google Analytics.
• A strong work ethic, passion for digital marketing and a genuine curiosity for data analytics.
• Hand-on experience with interpreting large volumes of digital marketing data.
• Experience managing large SEM budgets.
• Ability to problem solve with limited direction.
• Attention to detail and strong communication skills.
• Ability to meet deadlines.
• Must be a resident and live in a US state.