Paid Search Marketing Analyst

Job Locations US-Remote
Category
Marketing
Type
Regular Full-Time

Overview

World Travel Holdings is seeking a Search Marketing Analyst to work remote. As a Search Marketing Analyst, you will manage several Search Engine Marketing (SEM) campaigns. You will also help integrate SEM with other marketing channels and capabilities.

Responsibilities

  • Manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, also known as Paid Search, or Pay-per-Click (PPC)
  • Work closely with Google and Microsoft (among others) to assist with the strategy and reporting to multiple World Travel Holdings brands.
  • Serve as an SEM expert, implementing best practices and overcoming challenges to exceed program goals.
  • Identify new opportunities within existing SEM program
  • Holistic SEM management, including account expansion, creative testing and optimizing SEM programs toward business goals across multiple WTH business divisions.
  • Work closely with brand managers and key stakeholders to ensure program goals and creative are strategically aligned and quality levels are maintained
  • Bid strategy optimization and testing
  • Integrate data from multiple sources, interpreting data and producing actionable conclusions that can be implemented and measured.
  • Daily oversight of campaign KPIs, performance and budget pacing.

Qualifications

  • Bachelor’s degree with 3+ years of analytical and digital marketing experience within SEM
  • Advanced skills within Google Ads, Bing Ads, DoubleClick (SA360) and Google Analytics
  • Solid quantitative and research skills and proven data interpretation capability
  • Experience managing large SEM budgets
  • Ability to problem solve with limited direction
  • Attention to detail and strong communication skills
  • Ability to meet deadlines and work in a fast-paced environment
  • A strong work ethic, passion for digital marketing and a genuine curiosity for data analytics
  • Must be a resident and live in a US state. We do not currently hire in AK, CA, HI, KY, ND, OH, OR, and PA

 

About World Travel Holdings
World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of nearly 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and is consistently recognized as an industry leader in employee engagement and work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wakefield, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.

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