Marketing Cloud Specialist - Salesforce

Job Locations US-Remote
Category
Marketing
Type
Regular Full-Time

Overview

World Travel Holdings in seeking a Salesforce Marketing Cloud Specialist who will establish and develop an ongoing relationship between the World Travel Holdings' brands and its audiences. In this remote role, the Salesforce Marketing Cloud Specialist will be responsible for the daily utilization of Salesforce Marketing Cloud (SFMC) to optimize and deliver relevant messaging, targeting, and reporting while implementing best practices for campaign automation to maximize operational efficiencies. In this role, you will be training others within the team on Salesforce capabilities. 

 

About World Travel Holdings
World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and the country's original host agency and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wilmington, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.
We are proud to be named: 

  • 50 Most Engaged Workplaces by Achievers
  • Top 500 America's Best Midsize Employer by Forbes 
  • Top Workplace in South Florida by Sun Sentinel

Responsibilities

  • Design and manage automated marketing campaigns within Marketing Cloud using Interaction Studio, Email Studio, Content Builder & Journey Builder
  • Take ownership of email marketing automation campaigns, specifically with SFMC
  • Leverage SFMC to create personized journeys across all customer touch points
  • Responsible for iteratively improving our Marketing Cloud data model and architecture
  • Regularly monitor analytics related to email performance, audience segmentation and A/B tests
  • Conduct quantitative and qualitative analysis on how marketing campaigns contribute to the customer experience, booking trends and overall brand awareness
  • Collaborate with key stakeholders and play a major role in the implementation of SFMC across website properties and marketing channels to deliver a consistent brand experience
  • Support the wider marketing teams with journey strategy development, creation, and automated marketing campaigns
  • Stay abreast with the latest Salesforce technology enhancements, changes, and community updates
  • Other duties and special projects as assigned

Qualifications

  • Bachelor's Degree in Marketing or related field of study
  • 4+ years of experience with Salesforce Marketing Cloud; SFMC certified preferred
  • Highly proficient with Salesforce Marketing Cloud technologies, including Interaction Studio, Journey Builder, Email Studio, and Datorama; working knowledge of AMPscript and SQL is preferred
  • Experienced in enterprise-level SFMC implementation, automation, and journey building to support omni-channel marketing strategies
  • Proven track record of utilizing data analytics to identify performance trends and define business opportunities
  • Strong interpersonal communication skills to work effectively and cross-functionally in a team and project-based environment
  • Highly motivated, strategic thinker with ability to own and lead project initiatives
  • Ability to work in an agile organization and dynamic market while adjusting priorities as needed
  • Must be a resident and live in a US state; we do not currently hire in AK, CA, HI, KY, ND, OH, OR, and PA

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