Marketing and Traffic Specialist - Remote - Flex

Job Locations US-MA-Wilmington
Category
Marketing
Type
Regular Full-Time

Overview

How would you like to work with some of the biggest brands in travel including Priceline, United, and Marriott, as well as on travel partner programs with leading retail brands like BJ’s Wholesale Club? Do you love details, possess great communication skills and keeping projects on track? If yes, we have the job for you!”

 

World Travel Holdings is seeking a Marketing and Traffic Specialist for the Wilmington, MA office.  The role gives you the opportunity to telecommute a few days a weeek.  In this role, you will support the Partner Brands Director for Retail, OTA and Hospitality channels. As a Marketing and Traffic Specialist, you will coordinate the day-to-day project tracking of various marketing and promotional calendars from beginning to end, review our partner sites to ensure they are up to date, and assist in weekly data collection and analysis.  You will work with an array of teams internally and externally to present our merchandise through the brand lens and values of our accounts. The ideal candidate shows a passion for organization, project management, is self-sufficient and has an eye for detail. Intrigued? Keep reading!

 

About World Travel Holdings
World Travel Holdings is the nation’s largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, resort vacations, car rentals, resort day passes and luxury travel services, World Travel Holdings has a vast portfolio of private-label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and the country's original host agency and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple cruise brands in the United Kingdom. World Travel Holdings has offices in Wilmington, Mass.; Ft. Lauderdale, Fla.; and Chorley, England. For more information, visit WorldTravelHoldings.com.
We are proud to be named: 

  • 50 Most Engaged Workplaces by Achievers
  • Top 500 America's Best Midsize Employer by Forbes 
  • Top Workplace in South Florida by Sun Sentinel

Responsibilities

  • Responsible for communicating with internal and external marketing and sales teams to coordinate innovative and successful acquisition and sales campaigns for multiple brand partnerships. Establish and maintain relationships with partners.
    • Work with internal teams and clients to define requirements for assigned projects
    • Manage various marketing calendars including the scheduling of deadlines for teams and trafficking deliverables based on style guides and brand rules
    • Ensure on time execution of plans
    • Review proofs, emails and sites at each stage of the traffic cycle to ensure accuracy and quality control
    • Lead campaign development and execution - define and track campaign tasks, key milestones, timelines and progress
    • Work with teams to build and execute brand exclusive offers which will appear on-site and through agent portals
    • Organize day-to-day workflow and account support functions (i.e., create a schedule of assets and merchandising focus, marketing calendars, promotion forms, year over year marketing reports, meeting notes, tracked links, etc.)
    • Manage relationships with print and production vendors, as well as delivering final assets and files through designated partner systems
    • Participate in on-site events such as grand openings
  • Responsible for preparation of monthly marketing reports using Google Analytics, Bit.ly and Cognos to be used by the Director, Partner Brands in the analysis of campaigns and how they compare year over year. Investigate performance of campaigns and strategies through critical thinking skills and data.
    • Calculate an ROI, percent change and growth analysis while understanding daily sales numbers and goals
    • Present analyses and/or recommendations on partner programs based on KPIs
    • Participate in competitive monitoring, research/planning as needed
  • Help develop, edit, and polish account presentations which include a review of marketing performance and business objectives
  • Create and refine processes to improve productivity, tracking, and data gathering
  • Contribute to goals and objectives by sharing insights in order to approach customers through appropriate marketing channels
  • Help in outbound and inbound marketing activities by displaying expertise in certain areas such as events planning, advertising, optimization and content development

Qualifications

  • Bachelor’s degree in marketing, communication or a related field required
  • 2+ years’ experience working in a marketing or advertising support role in a fast paced environment
  • Highly organized, amazing attention to detail and proven ability to meet deadlines
  • Great communication skills both verbal and written
  • Fluency with Microsoft Office including Excel, PowerPoint and Word
  • Self-starter, strong work ethic, detailed oriented and extremely passionate about driving success
  • Ability to present new ideas and opportunities along with solid research, analytical, critical thinking and creative problem solving skills
  • Previous experience working with Basecamp project management software, Google Tag Manager, Google Analytics 360 Suite or similar systems a plus
  • Proven experience managing production workflow, timelines and schedules while working well under pressure and multi-tasking
  • High-energy with the ability to take direction and work independently, but also as a team player

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