• eCommerce Web Analyst

    Job Locations US-MA-Wilmington
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Would you like to work for one of the Country's 50 Most Engaged Workplaces? Are you a master of analysis and thrive on achieving business solutions? Do you enjoy working in a fast paced, ecommerce environment? If yes, this may be your next role!

     

    World Travel Holdings is seeking an eCommerce Web Analyst who will be responsible for providing actionable insights in support of ongoing enhancements to WTH's Luxury Villa and Cruise platforms. In this role, you will collaborate with stakeholders from across the organization to drive ongoing data collection improvement and reporting of eCommerce metrics, and help drive achievement of business strategies by developing a deep understanding of visitor behavior through the conversion funnel across all devices and channels.

     

    Responsibilities

    • Use your expertise in Google Analytics to conduct analysis and research to identify issues and opportunities in the web experience for WTH’s Luxury Villa and Cruise platforms
    • Clearly communicate findings and data to stakeholders verbally and in presentation/written form
    • Create dashboards and reports to enable business leaders to monitor website performance
    • Collaborate with Marketing and eCommerce Product Manager to define performance metrics and reporting needs
    • Support google analytics tagging implementations with engineering and QA teams by defining tracking requirements and participating in QA process
    • Support and administer Google Analytics platform across the enterprise
    • Support A/B testing efforts by estimating sample sizes, administering the test setup, and analyzing results
    • Seek to continuously improve data collection, reporting capabilities and tools to ensure the business is getting key information rapidly and in an actionable form

    Qualifications

    • Bachelor’s degree plus 2+ years’ experience as a web analyst in an eCommerce setting
    • Excellent critical thinking, analytical and problem solving skills
    • Excellent oral and written communication skills
    • Expertise in Google Analytics Premium in a multi-property environment
    • Knowledge of HTML , Javascript, foundational web technology
    • A/B Testing methodology and Statistical Analysis
    • Understanding of analytics tagging technology implementation
    • Ability to handle multiple priorities simultaneously
    • Knowledge of marketing attribution and related concepts
    • Skilled at working with and communicating with a diverse set of stakeholders across all departments

     

    Experience with one or more of the following is a plus:

    • Cognos PowerPlay
    • SQL
    • Travel industry experience
    • Google Big Query and Data Studio
    • Scrum agile product development methodology

     

    About World Travel Holdings
    World Travel Holdings is the world's largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, hotels, resort vacations, cars and luxury travel services, World Travel Holdings has a vast portfolio of licensed private label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and the country's original host agency, and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple owned and private label cruise and vacation brands in the United Kingdom. World Travel Holdings has offices in Long Island, NY; Wilmington, Mass.; Ft. Lauderdale, Fla.; Virginia Beach, Va.; and Chorley, United Kingdom. For more information, visit WorldTravelHoldings.com.

     

    So what are you waiting for? Come join the fun and apply today!

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