• Digital Marketing Analyst

    Job Locations US-Remote
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Are you passionate about digital marketing, and growing brands through paid search campaigns and data analysis? Are you comfortable working in a promotion rich, fast-paced environment? If yes, the Digital Marketing Analyst role may be your next career opportunity!

     

    World Travel Holdings is seeking a Digital Marketing Analyst for it's Wilmington, MA office. As a Digital Marketing Analyst, you will be responsible for the day-to-day management and data analysis of paid search/pay-per-click and display campaigns. The ideal candidate enjoys digging into data, identifying trends, and making recommendations that drive optimization.

     

    Responsibilities

    What you’ll be doing…

    • Manage all aspects of WTH Pay Per Click (PPC) campaigns, including building campaigns to align with industry best practices, data analysis, on-going optimizations and delivering data-driven recommendations
    • Daily use of granular reporting, analytics and industry tools, including Google Analytics, Google Adwords and Doubleclick for Search to identify trends 
    • Report on campaign performance to provide strategic business recommendations while guiding optimizations and future business decisions
    • Cross-department collaboration to support organizational business goals and share Search Engine Marketing (SEM) best practices within the organization
    • Provide manager with key insights and intelligence on relevant business trends
    • Collaborate with the Digital Team to execute our digital marketing strategy
    • Work independently in a fast-paced, deadline driven environment

    Qualifications

    Your Star Qualities Include...

    • Bachelor’s degree with 2 years of relevant Pay-Per-Click (PPC) campaign management experience and data analysis
    • Thorough understanding of Google Adwords, Bing AdCenter and Yahoo Gemini
    • Strong quantitative and analytical skills with the ability to problem solve
    • Capable of using advanced Excel formulas to analyze large volumes of data in order to identify trends and insights
    • Attention to detail and strong communication skills
    • Ability to meet deadlines and work in a fast-paced environment
    • Strong work ethic and a passion for the travel industry
    • Residency: Must be a resident and live in a US state. We do not currently hire in AK, CA, HI, KY, ND, OH, OR, and PA.

     

    More about WTH…

    World Travel Holdings is the world's largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, hotels, resort vacations, cars and luxury travel services, World Travel Holdings has a vast portfolio of licensed private label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and the country's original host agency, and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple cruise and vacation brands in the United Kingdom. World Travel Holdings has offices in Wilmington, Mass.; Ft. Lauderdale, Fla.; Virginia Beach, Va.; New York, NY; and Chorley, England. For more information, visit WorldTravelHoldings.com.

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