• Sr. Digital Marketing Analyst

    Job Locations US-MA-Wilmington
    Category
    Marketing
    Type
    Regular Full-Time
  • Overview

    Do you have proven marketing analyst experience?  Do you enjoy digging into data to fuel strategic growth?  If yes, this may be your next career opportunity! 

     

    World Travel Holdings is seeking a Sr. Digital Marketing Analyst for its Wilmington, MA office.  As a Sr. Digital Marketing Analyst, you will be responsible for data-driven insights to fuel strategic growth, the analysis of significant data sets, making insightful cross-channel recommendations and communicating findings with the key stakeholders.  The Sr. Digital Marketing Analyst role requires strong communication skills, analytical expertise and a thorough understanding of digital marketing.    

     

    Learn more about life at World Travel Holdings...

     

     

    Responsibilities

    • Work closely with Digital Marketing team to provide real-time analysis around campaign performance, developing trends and opportunities for program growth
    • Dive into large data sets, uncover insights, provide impactful recommendations internally
    • ‘Connect the dots’ across channels/campaigns through data (including Display, Paid Search, Comparison Shopping Engines, Social and Video) to provide holistic view of digital marketing efforts
    • Communicate with internal departments regularly through scheduled and ad-hoc reporting
    • Collaborate with internal teams and partners to drive business growth

     

    Qualifications

    • Bachelor’s degree in related field with 3-5 years of data analysis experience
    • Fluency with Excel and/or other data analysis tools
    • Passion for data analysis and emerging trends within the digital landscape
    • Knowledge of 3rd party tracking and serving technology [DoubleClick Campaign Manager (DCM), DoubleClick for Search, Google Analytics] a plus
    • Ability to work at a high levels of integrity, autonomy, and self-motivation while collaborating cross-functionally
    • Excellent written/verbal communication and presentation skills
    • Eager and willing to learn new technologies and tools

     

    About World Travel Holdings
    World Travel Holdings is the world's largest cruise agency and award-winning leisure travel company with a portfolio of more than 40 diverse brands. In addition to owning some of the largest brands distributing cruises, villas, hotels, resort vacations, cars and luxury travel services, World Travel Holdings has a vast portfolio of licensed private label partnerships comprised of top leisure travel providers, including almost every U.S. airline, leading hotel brands and prominent corporations. The company also operates a top-rated travel agency franchise and the country's original host agency, and is consistently recognized as an industry leader in work-at-home employment. Its global presence includes operating multiple cruise and vacation brands in the United Kingdom. World Travel Holdings has offices in Wilmington, Mass.; Ft. Lauderdale, Fla.; Virginia Beach, Va.; New York, NY; and Chorley and Southampton, England. For more information, visit WorldTravelHoldings.com.

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